AS Monaco and Kappa have unveiled the club’s striking new third kit for the 2024-2025 season, a design that reflects both the club’s rich history and Monaco’s futuristic urban landscape. Marking AS Monaco’s centenary, the jersey’s sleek design is inspired by the cutting-edge architecture transforming the Principality, with undulating lines and varying shades of grey that mirror the minimalist tones of iconic structures like the Stella Tower, Palais de la Plage, and Mareterra.
The Stella Tower itself served as a backdrop for the kit’s launch campaign, featuring new signing George Ilenikhena and other Monegasque players. This connection between past and present is further emphasised by the centenary logo displayed just below the collar, accompanied by the motto ‘Daghe Munegu’ inside the neckline.
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The jersey’s design also includes a black monochrome club crest on the heart side and Kappa’s Omini logo on the opposite side, blending tradition with a modern aesthetic that symbolises Monaco’s evolution.
