BPM Exclusive has unveiled a new Jaguar Land Rover showroom in Monaco, introducing a redesigned luxury automotive space in Fontvieille that places experience, design and personalisation at its heart.
Located on Avenue Albert II, the new showroom marks a fresh chapter for Jaguar Land Rover in the Principality, bringing together the worlds of Range Rover, Defender and Jaguar under one roof in a setting conceived as much as a lifestyle destination as a sales space.
The newly opened venue reflects a modern interpretation of luxury, with minimalist architecture, open-plan interiors and carefully curated materials including marble, wood and fine textiles. Natural light floods the space, while gold accents and a central hospitality bar create an atmosphere intended to feel more like a private lounge than a traditional car showroom.
BPM Exclusive says the concept is designed to go beyond simply displaying vehicles, offering clients an immersive and highly tailored journey from first visit to final purchase. Central to that approach is the SV Bespoke service, which allows customers to configure exclusive Range Rover models with individually selected finishes, materials and colour palettes.
“This new showroom fully embodies the ‘Above and Beyond’ spirit that defines Land Rover,” said Guido Giovannelli, Director of BPM Exclusive. “We wanted to create a space where design and meaning come together in a refined, contemporary way — elegant, pure and without excess.”
Lionel Gautier, Director of Brand Houses for Range Rover, Defender and Jaguar, described the Monaco showroom as a place where automotive luxury is redefined through individuality. “The privilege today is no longer simply in owning a vehicle, but in creating something unique that reflects personal identity,” he said.
The Fontvieille site will exclusively handle sales of new Jaguar Land Rover vehicles in Monaco, while pre-owned sales remain based at Avenue des Castellans and after-sales servicing continues from Rue de l’Industrie.
With its emphasis on bespoke craftsmanship and elevated client experience, the new opening reinforces Monaco’s position as a hub for high-end automotive innovation — where even buying a car is expected to come with a touch of theatre.