The 2025 summer sales have wrapped up in Monaco with a largely positive outcome for both retailers and shoppers…
Over six weeks of discounts ending on Wednesday, businesses across the Principality reported improved results compared to last year, with many describing the season as “much better” overall. Light summer dresses proved especially popular, boosted by warm weather, while tank tops, long-sleeve tops, and trendy turtlenecks also sold well.
Customers, whether local or visiting, were quick to take advantage of reductions of up to 60%, leaving shops with bags full of bargains. Some retailers extended their offers for a few extra days, adding to the buzz in Monaco’s shopping streets. Many shoppers expressed a preference for buying in-store rather than online, citing the advantage of immediate availability, personalised advice, and the pleasure of trying items on before purchase.
For some, convenience played a role, with proximity to favourite boutiques encouraging repeat visits, while others noted the additional benefit of paying via Carlo, Monaco’s cashback system. The atmosphere during the sales was described as warm and welcoming, a reminder that in an increasingly digital age, the physical shopping experience still holds strong appeal.
Retailers are optimistic that this renewed momentum for local commerce will carry through to the next major shopping period — the year-end holiday season. If this summer’s results are any indication, Monaco’s brick-and-mortar stores remain firmly in the hearts and habits of customers, ensuring the Principality’s shopping districts continue to thrive.
