The latest jewel in the crown of Monte-Carlo Société des Bains de Mer was unveiled in memorable fashion on Thursday, April 4, with a sparkling crowd of over 800 people in attendance, including HSH Prince Albert and HSH Princess Charlene, and a proud Monte-Carlo SBM CEO, Stéphane Valeri.

“Tonight, we stand here, on the rooftop of the newly renovated building that is home to Le Café de Paris Monte-Carlo, to celebrate together the launch of an iconic brand known for its festive and refined luxury. After Madrid, London and Dubai, Amazónico Monte-Carlo joins this list of attractive destinations and that proves that our resort is more desirable than ever and has great potential,” said Valeri as he unveiled commemorative plaque to mark the occasion alongside Prince Albert.

Attendees of the grand opening enjoyed signature dishes and exotic cocktails with Latin American flavours. An experience made all the more Latin by 14 Brazilian dancers.

“I am truly excited to be in such an iconic location. Overlooking the outstanding Place du Casino and Hôtel de Paris Monte-Carlo and on top of the iconic Café de Paris in Monte-Carlo. With these exceptional views, we are obviously in one of the most sought-after locations in the world. Given this location, I see nothing but success for our beloved Amazónico,” said Ferit F. Sahenk, the chairman and CEO of the Dogus group behind Amazónico.

Indeed in an ideal spot to see one of the slower portions of the Monaco Formula 1 circuit, this enticing new establishment boasts lounge areas both inside and outside, a Cigar terrace, and an exclusive club hidden beneath a leopard print staircase.

Featured image: HSH Prince Albert II and HSH Princess Charlene alongside Stéphane Valeri and Ferit F. Sahenk