Monaco Legend Group has reinforced its position among the world’s leading watch auction houses after achieving CHF 16.27 million at its Exclusive Timepieces sale in Lugano, more than doubling the total realised at last year’s inaugural event…
Held at Villa Principe Leopoldo overlooking Lake Lugano, the June 4 auction achieved an exceptional 98.8 percent sell-through rate, with bidders from Europe, the United States, Asia and the Middle East competing for some of the market’s most desirable watches.
The result follows Monaco Legend Group’s highly successful April Monaco auction and provides further evidence that demand remains exceptionally strong for rare, fresh-to-market and historically important timepieces.
The undisputed star of the sale was a Patek Philippe reference 3449 “Tre Scalini” perpetual calendar from the John Goldberger Collection, which sold for CHF 4.07 million. One of only three examples ever produced, it ranks among the rarest and most important vintage Patek Philippe wristwatches.
Collectors also competed fiercely for a potentially unique Rolex GMT-Master reference 6542 with Tiffany & Co.-signed dial, which realised CHF 662,500, while a platinum Rolex Ovettone reference 6304 sold for CHF 650,000. Strong results for Cartier London watches and complicated Audemars Piguet references reflected continuing shifts in collector tastes towards rarity and scholarship rather than simply brand recognition.
For a company founded just over a decade ago, the Lugano result represents another significant milestone and confirms the growing international appeal of Monaco Legend Group’s carefully curated approach to watch auctions.