The iconic crocodile of Lacoste has found a new home by the sea, as the French brand branches out into hospitality with the launch of its very first café, right here in Monaco…
Located within the Méridien Beach Plaza, the Lacoste Café blends fashion, sport, and French elegance in a concept that feels perfectly suited to the Principality’s relaxed sophistication and sun-drenched lifestyle. What began as a simple email between the Girodi Group and the Méridien team has grown into a high-profile partnership, bringing a fresh and fashion-forward presence to Monaco’s hospitality scene.
Lacoste’s deep heritage in tennis and sport culture aligns naturally with Monaco, a place synonymous with refined leisure and iconic events. As one project lead explained, the connection with the Méridien brand, itself born of Air France’s mid-century vision for elegance in travel, makes this a “meeting of heirs and precursors of French elegance.”
The result is a stylish beachfront café offering a curated selection of food and drinks infused with Lacoste’s breezy identity: premium, fresh, sporty, and accessible.
Set to run for one year, the café is already being touted by all parties as the start of something bigger. With strong interest in extending the Monaco presence and rolling out similar cafés in other locations worldwide, this debut marks an exciting new chapter for Lacoste; and brings another chic destination to Monaco’s ever-evolving social and lifestyle landscape.
Image: Monaco Info
