AMC Haute Couture is celebrating its 20th anniversary, marking two decades of craftsmanship and creativity in the Principality…
Founded in 2006 by Angela Petrulli, the fashion house has grown from its origins in Calabria to become a recognised name within Monaco’s refined fashion landscape.
Reflecting on the milestone, Petrulli spoke of both pride and gratitude, acknowledging the role Monaco has played in her journey. What began as an ambitious project has evolved into a lasting presence, built on a commitment to quality and a deeply personal approach to design. At the heart of her philosophy is the art of bespoke tailoring, where each piece is conceived as an expression of the individual rather than a product of trends.
For Petrulli, fabric is more than material, it is a starting point for storytelling. Each creation is shaped through dialogue between the tailor and the wearer, resulting in garments that reflect personality, confidence and identity. In a world often driven by conformity, her work champions individuality and authenticity.
Two decades on, AMC Haute Couture stands as a testament to enduring craftsmanship, where the true focus remains not just the garment itself, but the person who brings it to life.
Image: Monaco Info