Vivendi Apparel, the specialist compression fitness wear company, has put its design talents into gear to create and donate the specialist kit for riders in the charity fundraising ‘Cycling with Champions Challenge’ to be raced in Monte Carlo later this month, the UK-based company said.
The challenge, where cyclists select their own distance target from a 30km or tougher 85km route distance, will be run on Friday, September 24. It is raising funds for Caudwell Children, the charity founded by John Caudwell, one of Britain’s most influential entrepreneurs and philanthropists, which works to change the lives of disabled children by delivering support to their families when they need it.

Among VIPs taking up this year’s Challenge – the sixth in the annual series – and donning Vivendi Apparel kit is former Lithuania Olympic cyclist Modesta Vžesniauskaitė, John Caudwell’s partner. The race culminates in a glitzy Butterfly Ball for participants in Monaco.
 “We couldn’t be more proud to have been chosen to design and provide the cycling kit for participants.  We hope this relationship can continue to blossom to help raise much-needed funds towards Caudwell Children’s efforts. It’s wonderful when organisations can collaborate together to positively improve the lives of others, something we as a brand and a team, hold very close to our hearts,” Elizabeth Davies, Founder of Vivendi Apparel, said.
But Vivendi’s support doesn’t end with the cycling challenge. It has also secured a `charity official partnership’ deal with Caudwell which has seen it rename its Plum C180 compression wear to Caudwell Purple with £5 being donated to the charity for every item from the range sold.
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ORIGINAL SOURCE: Vivendi Apparel

PHOTO: John Caudwell and Modesta Vžesniauskaitė Esperanza Resort