Monte-Carlo Société des Bains de Mer has added three more venues to its Mr. Goodfish roster, bringing the total number of participating restaurants and bars across the Resort to 18.

The signing took place on the morning of Thursday, April 2 in the Salon Régence of the Hôtel Hermitage Monte-Carlo, where SBM’s Président-Délégué Stéphane Valeri and Paul Ruchon of Mr. Goodfish formalised the new agreements. Amazónico Monte-Carlo, the Mada One, and the Hôtel Hermitage’s Limun Bar and room service are the latest to join a programme the Group has been part of since 2015.

That long-standing commitment sits at the heart of SBM’s broader sustainability strategy, championed by Valeri and steered operationally by Secretary General Virginie Cotta, who oversees the Group’s Corporate Social Responsibility agenda.

“I want to salute the involvement of all our chefs, their teams and venue directors, who actively contribute every day to this collective effort,” said Valeri at the signing. “Their participation reflects a genuine intention to integrate the preservation of marine resources into everything we do, and to offer cuisine that is increasingly sustainable and respectful of the seasons.”

SBM’s first Mr. Goodfish signatory was the Vistamar, now Le Pavyllon Monte-Carlo, at the Hôtel Hermitage. L’Hirondelle at the Thermes Marins followed in 2016, then the Blue Bay at the Monte-Carlo Bay in 2017, the Café de Paris in 2019 and Le Grill at the Hôtel de Paris in 2020. More recent additions include Elsa Marcel Ravin, Le Salon Rose, Le Train Bleu, L’Abysse Monte-Carlo, Em Sherif Monte-Carlo and Marlow.

Mr. Goodfish was founded in 2010 by three European aquariums, Acquario di Genova in Italy, Aquarium Finisterrae in Spain and Nausicaá in France, with the aim of promoting responsible seafood consumption. Four times a year it publishes an updated list of fish and seafood that meet its sustainability criteria, covering everything from farming practices to seasonal fishing outside reproduction periods. Restaurants that sign up commit to featuring at least two dishes from that list and to displaying the Mr. Goodfish logo so diners know what they’re choosing.

With 18 venues now on board, SBM stands among the most engaged hospitality groups in the programme across Europe.