Following last year’s giant flowers that transformed the façades and interiors of Monte-Carlo Société des Bains de Mer’s hotels and restaurants, the Glow Up Monte-Carlo campaign has returned for spring and summer 2026 with a new theme: delicate, oversized origami birds and butterflies now decorate the Group’s most iconic establishments.
Since June 9, the Casino de Monte-Carlo, Hôtel de Paris Monte-Carlo, Hôtel Hermitage Monte-Carlo, Monte-Carlo Bay Hotel & Resort, Monte-Carlo Beach and Casino Café de Paris have all been adorned with the giant paper figures, envisioned by Christine Marchal, founder of the Madame Ernest agency, and Céline Pagès, an artist trained in Arts & Scenography at Monaco’s Pavillon Bosio. The pair previously collaborated on the 2025 edition of Glow Up as well as the 2022 Rose des Vents campaign, and have now reunited for this year’s instalment.
Crafted by a French workshop using outdoor-suitable technical fibre paper and finished by hand, the pieces draw their inspiration from Japanese woodblock prints. Each sculpture doubles as a nighttime spectacle too, with their wings illuminating in soft colours after dark.
Alongside the artwork, summer’s arrival in Monaco also marks the return of the Resort’s seasonal pop-ups. For the second consecutive year, Monte-Carlo Société des Bains de Mer has partnered with Pernod-Ricard to offer two exclusive experiences across its properties.
Among them is the Jardin Belle Epoque by Perrier-Jouët, set within the greenery of Square Beaumarchais opposite the Hôtel Hermitage Monte-Carlo. Now in its second year, the pop-up has been open since April 4 and will run daily through October. Designed as an immersive space evoking the Champagne region and the Chardonnay grape at the heart of Maison Perrier-Jouët’s cuvées, the experience has expanded this year to include a dedicated food-and-champagne pairing menu, created jointly by Laurent Piolti, Head Chef of the Hôtel Hermitage Monte-Carlo, and Sébastien Morellon, Executive Chef of Maison Belle Epoque.
The new menu includes dishes such as lobster brioche, veal gribiche, beef sando and gravlax salmon, each paired with Perrier-Jouët’s Blanc de Blancs or Blason Rosé champagnes. Guests can enjoy the offering beneath the Art Nouveau-style kiosk, facing the Tree of Flutes, a sculptural installation by Dutch artist Tord Boontje, in an experience the Hermitage says reflects its identity as the Hotel of Connoisseurs.
The Jardin Belle Epoque is open Monday to Friday from 2pm to 8pm, and Saturday to Sunday from midday to 8pm.