Monaco based fashion house Maison NOIR showcased its new collaboration with Heroïn bikes in style on June 23 at the Maison NOIR store on Rue de Millo in the heart of Condamine.

The values from both brands are uniquely showcased on the all black carbon bike, which is packed with sophisticated technology while remaining ultra lightweight.

The specially-designed cycling clothing line includes off-road, ready-to-wear signed Maison NOIR sweatshirts, tee-shirts and shorts. 

Only 10 copies of the bike have been produced so far and each one is tailor-made to the requirements of the owner. The price to pay this exclusive bike is 15,000 euros.

Style and safety are perfectly intertwined as the clothing collection includes reflective stripes and logos to keep the cyclist safe at night while remaining true to the style of Maison NOIR during the day.

PHOTO: Stephan Mur and Yannick Barrale