The global crisis generated by the Covid-19 pandemic is having a huge impact on the tourism industry. If at the end of 2020 individual tourism is slowing down, business tourism is completely at a standstill.

While waiting and hoping for a restart next year, those in the MICE (meetings, incentive, conferences and exhibitions) sector, whether they are organisers or hotels and conference centres, are having to rethink their model, while offering security guarantees that everyone is entitled to expect.

In the Principality, professionals in the sector associated with the Tourism and Conventions Office are working together to make this change.

“Monaco has all the arguments to establish itself as a precursor of this transformation: through its know-how, its recognised excellence in the organisation of events and its personalised approach, but also through its historical commitment to the preservation of the environment and its perpetual search for sustainable innovation,’ said Guy Antognelli, head of the DTC.

More ready than ever to prepare for the future, the Monaco Convention Bureau, has launched a new communication campaign under the #REEVENT signature.

“Much more than a call to reinvent business events, #REEVENT is a rallying cry and an invitation to professionals in the sector to come back and organise events in the Principality”, Guy Antognelli said. This campaign is made up of six visual catchphrases which convey the structuring values of DestinationMonaco: safety, service, unity of place and action and commitment to the environment.

It will be deployed in 2021 through a print and digital media plan, in particular in European and US MICE professional media.

FILE PHOTO: Grimaldi Forum – Monaco’s foremost convention venue celebrated 20 years in July this year