The Monte-Carlo Fashion Week refuses to stop during the current crisis, and is moving to social networks to make its voice and that of its participants heard by launching the project “2020 MCFW SERIES A CONVERSATION WITH…”.
Live streaming meetings will bring together previous participants in the annual event and will take place during the same period when its eighth edition should have been staged – offering an alternative and safe way of enjoying fashion.
During the lavish program of Instagram live on the @montecarlofashionweek channel, orchestrated by Federica Nardoni Spinetta, creator of the event and President and Founder of the Chambre Monegasque de la Mode, a number of personalities from the fashion industry will explore relevant cultural and costume themes, will discuss the state of the art of fashion and will examine possible scenarios for the future.
In this emergency situation a series of reflections have imposed themselves, said Federica Nardoni Spinetta: “From sustainability to the rationalisation of production, through creativity and the consequences of the pandemic: fashion does not stop and will discuss a new chapter of its future in an interactive way.”
The leitmotif of the participants is their commitment to sustainability, ethics and awareness: a real eco-awareness that translates into a respectful attitude towards the environment, that makes a difference, especially in the current moment, reflecting the need for change that is more necessary than ever.
The meetings – taking place from May 14 to 18 – will be inaugurated by Pauline Ducruet, daughter of HSH Princess Stephanie of Monaco and founder of the genderless brand Alter. Other names are expected to follow in a rich programme that will be unveiled shortly.
Initiatives are also planned to highlight the scouting nature of the event and to reward the brands’ work with prizes, the famous MCFW Awards that characterized the previous editions. From the brands that will participate in the digital meetings, the Chambre Monégasque de la Mode board will select one that distinguishes itself in terms of sustainability. The winner will be awarded the MCFW Fashion Digital Sustainable Brand Award.
Sustainable brands are invited to display their innovative visions in a video to be broadcast on the social channels of the Monte-Carlo Fashion Week. They will benefit from a platform capable of giving them high visibility, and also from the partnership with Fashion Channel, which will share visual material on its YouTube channel.
PHOTO: Pauline Ducruet ORIGINAL SOURCE: Press release
