Fashion and luxury came together at the Fairmont Monte Carlo for the inaugural Monaco Fashion Collective, with FRAME, the international fashion brand closely associated with model Kendall Jenner, providing one of the event’s highlights…
Hosted at the hotel’s Amù restaurant, the new initiative brought together international luxury houses for an immersive experience combining fashion, fragrance and panoramic Mediterranean views.
FRAME, which has recently established a presence in the Principality, staged a fashion show presenting its contemporary take on casual luxury, with denim, leather and relaxed silhouettes among the looks on display.
The brand’s connection with Kendall Jenner proved a particular attraction for some of the younger participants. One model, Emma, described herself as a fan of Jenner and said FRAME’s combination of loose silhouettes, cropped pieces, leather and denim reflected a style she particularly enjoys.
Fashion was joined by fragrance, with a perfume house also showcasing its creations to the international audience gathered at the Fairmont.
Open to the public, the first Monaco Fashion Collective sought to capitalise on the Principality’s cosmopolitan clientele and longstanding relationship with luxury, creating a new platform where international brands can connect with residents and visitors.
Image: frame-store.com