The partnership between luxury fashion house Jacquemus and Monte-Carlo Beach is returning for a second consecutive season, introducing a redesigned summer concept inspired by the glamour of Mediterranean beach clubs from the 1950s.
After making its debut last year, the collaboration has been refreshed with a new visual identity that transforms the Monte-Carlo Beach Club into a stylish seaside destination. The bright yellow tones that characterised the inaugural edition have been replaced by a softer palette featuring mint blue, coconut white and touches of black, creating a contemporary interpretation of Riviera elegance.
A defining element of the new design is Jacquemus’ signature striped motif, which appears throughout the venue in diagonal patterns. The graphic aesthetic extends across sun loungers, parasols, towels and the club’s iconic jetty, creating a cohesive atmosphere inspired by the French designer’s Mediterranean roots.
The Pool Bar has also been redesigned to reflect the new colour scheme, while visitors can enjoy a dedicated photo installation inspired by Jacquemus’ “Plage” collection. The set-up features several references to the brand’s seasonal creations, including its well-known Hippocampe scarf.
The collaboration extends beyond the beach itself. A dedicated Jacquemus display has been installed at Hôtel de Paris Monte-Carlo, while two seasonal boutiques at Monte-Carlo Beach are offering exclusive co-branded merchandise, including beach bags, towels and T-shirts.
The summer installation will remain in place until September 27, continuing a partnership that combines luxury fashion, Riviera lifestyle and the relaxed spirit of the Mediterranean.
The Jacquemus boutiques at Monte-Carlo Beach are open daily from 10:00 to 19:00 and are accessible to both Beach Club members and non-members.