His Serene Highness Prince Albert II officially inaugurated The Eddie Jordan Foundation at the Monaco Yacht Club on Thursday morning, paying tribute to the late Formula 1 team owner alongside family members and close friends. The event featured heartfelt speeches from Jordan’s son Kyle and his wife Marie, daughter Zoe, and longtime associate Keith O’Loughlin, each reflecting on Jordan’s enduring impact on motorsport and beyond.
The Eddie Jordan Foundation positions itself as “a launchpad, not a monument,” aiming to support young people and early-stage entrepreneurs across four fields that defined Jordan’s career: sport, music, sailing, and business. Operating from Dublin, London, Monaco, and Cape Town, the foundation offers scholarships, mentorship programs, experiential opportunities, and access to a global alumni network. The initiative specifically targets individuals with “drive, not polish” — young entrepreneurs, athletes, musicians, and risk-takers ready to advance their ambitions.
Central to the foundation’s philosophy is Jordan’s personal motto ‘FTB’ (F**k the Begrudgers), which forms the basis of a 25-chapter handbook drawing lessons from his experiences across racing, business, music, and relationships. During the launch, Zoe Jordan reflected on her father’s unique approach to mentorship, saying: “He took people under his wing. More than that, he gave people wings and taught them how to believe in themselves, shoot high, dream big and just go for it with the same fearless way he did.”
Beyond professional development, the foundation continues Jordan’s passionate advocacy for health awareness, supporting cancer charities and health-focused initiatives that promote prevention, early detection, and regular check-ups—particularly for younger people. Keith O’Loughlin, who knew Jordan for decades, captured the essence of what made the Irish entrepreneur special: “He was outrageous, he was mischievous, but he was real. He never made you feel any less than the most important person in the room.”
The launch event concluded with a short film celebrating Eddie Jordan’s life, leaving attendees inspired by his legacy and the foundation’s mission to empower the next generation.
Image by Jack Brodie for NEWS.MC
