A new international campaign encouraging simple acts of kindness was officially launched in Monaco on Tuesday, May 12, as entrepreneur Troy Armour and Caoimhe Kenny unveiled the “30 Days of Good Deeds” initiative at the Princess Grace Irish Library.
The project, created through the newly established Mo Chuisle Foundation, aims to inspire people around the world to dedicate ten minutes during June 2026 to carrying out one act of kindness for someone else before nominating three others to do the same.
Organisers hope the initiative will create a global chain reaction of goodwill under the campaign slogan: “every heart beating as one”.
Speaking at the launch in Monaco, Donegal-born founder Troy Armour said the idea was rooted in the sense of community he experienced growing up in Ireland.
“The world feels increasingly divided,” he explained. “We wanted to create something simple that absolutely anyone could take part in. One kind gesture, one person, then pass it on.”
Participants are encouraged to share their experiences online after completing their good deed, while also supporting the foundation’s charitable work through donations. Suggested gestures range from helping elderly neighbours and supporting family members to leaving anonymous messages of encouragement or carrying out everyday tasks for others.
From Donegal to Monaco
The Mo Chuisle Foundation — named after the Irish phrase meaning “my pulse” or “my heart” — will focus its charitable efforts on cancer care, period poverty and creative education programmes both in Ireland and internationally.
Miss Ireland Caoimhe Kenny, who has campaigned on menstrual equality issues in recent years, said she was particularly keen to ensure period poverty became one of the foundation’s central causes.
She highlighted growing concerns around access to sanitary products for young girls, noting that many continue to miss school because of financial difficulties linked to basic hygiene needs.
The decision to unveil the campaign at the Princess Grace Irish Library carried symbolic significance. The library celebrates the Irish heritage of Grace Kelly and the Grimaldi family, while preserving part of Princess Grace’s personal literary collection.
Library director Paula Farquharson said the campaign reflected values closely associated with Princess Grace herself, particularly compassion and service to others.
The initiative is expected to officially begin worldwide on June 1, with organisers hoping social media participation and word-of-mouth momentum will help spread the campaign far beyond Monaco and Ireland.