Monaco’s luxury automotive landscape expanded once again with the official inauguration of the Principality’s first-ever Pagani showroom and after-sales service centre in Fontvieille.
Located at 24 Avenue de Fontvieille, the new “Pagani of Monaco” space was officially opened on Saturday, May 9 by Horacio Pagani in the presence of BPM Group founder Patrick Bornhauser, BPM Exclusive director Guido Giovannelli, clients and figures from the international automotive world.
The launch marks a major step for BPM Exclusive, bringing one of the world’s most exclusive hypercar manufacturers permanently to Monaco for the first time. The showroom has been designed to reflect Pagani’s signature philosophy, combining Italian craftsmanship, cutting-edge engineering and highly personalised luxury in an immersive environment inspired by the brand’s Modena headquarters.
A bespoke configuration studio allows clients to customise virtually every aspect of their future vehicle, from materials and finishes to unique design details, reinforcing Pagani’s reputation for tailor-made production and hand-built exclusivity.
To celebrate the opening, guests were invited to discover one of the rarest cars currently in production: the Pagani Huayra Codalunga Speedster. Inspired by 1960s endurance racing cars, the hypercar features an elongated aerodynamic design and a 6.0-litre twin-turbo Mercedes-AMG V12 engine producing 864 horsepower. Fewer than ten examples will be built worldwide, with an estimated value between €7 million and €9 million.
The event also attracted attention outside the showroom, where the Pagani Zonda Roadster Diamante Verde belonging to Fernando Alonso was displayed. The ultra-rare model, reportedly valued at around €10 million, quickly became a focal point for visitors and car enthusiasts gathered in Fontvieille.
Speaking during the inauguration, Guido Giovannelli described the opening as a significant milestone for BPM Exclusive, highlighting Pagani’s “rare vision of the automobile” and the family spirit behind the Italian manufacturer.
The arrival of Pagani further strengthens Monaco’s position as a global centre for luxury motoring and collector automotive culture, particularly during a period already dominated by Top Marques Monaco and preparations for the upcoming Monaco Grand Prix.