A new chapter in luxury automotive excellence is unfolding in the heart of Monaco, as BPM Exclusive takes the reins of the Maserati showroom. With Maserati already part of BPM Exclusive’s brand portfolio in Bordeaux and Orléans, the high-end automotive group has now set its sights on the glamorous Principality, promising an elevated experience for car enthusiasts and collectors alike.
Situated at 9 Rue des Açores, just moments away from Monaco’s iconic Port Hercule and the legendary Formula 1 circuit, the revamped showroom is more than just a display space—it’s a statement of Maserati’s new era. Designed to mirror the fusion of an Italian sartoria (tailor’s atelier) and an officina (workshop), the showroom blends craftsmanship with cutting-edge technology, offering customers the opportunity to create bespoke Maserati models that reflect their individual tastes.
To mark the occasion, Maserati showcased one of the rarest jewels in its collection—the MCXtrema. With only 62 units produced worldwide, this high-performance marvel exemplifies Maserati’s relentless pursuit of speed, precision, and innovation. The unveiling of the MCXtrema was the highlight of the press conference held on Thursday, February 27, capturing the attention of automotive enthusiasts and industry insiders alike. Featuring an exclusive livery and cutting-edge engineering, the MCXtrema represents the purest expression of Maserati’s DNA, blending extreme performance with luxurious design. Attendees were given an up-close look at this extraordinary vehicle, underscoring BPM Exclusive’s dedication to bringing the best of Maserati to Monaco.
“The integration of a new brand into the BPM Exclusive portfolio is always a milestone, but bringing Maserati to Monaco is particularly special for me,” said Guido Giovannelli, General Manager of BPM Exclusive. “Having worked closely with Maserati for a decade, this feels like a homecoming. We’re thrilled to share our passion for the brand with our clients and the wider community in Monaco.”
“We are delighted with BPM Exclusive’s commitment to Monte-Carlo, which is evident in the showroom’s vision and execution,” said Julien Brunet, General Manager of Maserati West Europe. “Hosting one of the limited MCXtrema models here underscores Maserati’s DNA—an unwavering dedication to craftsmanship and performance.”
Beyond the exclusive unveiling of the MCXtrema, BPM Exclusive also took the opportunity to present its long-term vision for the Maserati showroom in Monaco, outlining its future projects and unique customer experiences. With Monaco’s rich automotive heritage and penchant for luxury, the arrival of BPM Exclusive’s Maserati showroom is set to make waves.
Discover more on the BPM Group’s official website and the BPM Exclusive Instagram page.
Featured image by Jack Brodie
