Louis Vuitton announced on December 10th that it is set to deepen its presence on the Formula 1 grid next year, returning to Monaco not just as a design partner but as the newly confirmed Title Partner of the 2026 Monaco Grand Prix…
The announcement follows a spectacular end to the 2025 season, which saw Lando Norris secure his first World Championship after a series of dominant wins, including Monaco—where he lifted the trophy housed in Vuitton’s now-iconic bespoke trunk.
Since 2021, Louis Vuitton has crafted the official trophy travel case for the race winner, created each year in collaboration with the Automobile Club de Monaco. In 2026, this partnership evolves further: the French maison will design an entirely new trophy for the event, featuring its monogram canvas in a bold red inspired by Monaco’s national colour. A white-and-red “V”—standing simultaneously for Vuitton and Victory—will crown the design, subtly nodding to the Principality’s flag.
Trackside, Louis Vuitton’s presence will be unmistakable. Specially conceived signage and visual elements will weave the brand’s luxury aesthetic into the drama of the race weekend, bringing its craftsmanship and flair to one of motorsport’s most challenging circuits. From the tight hairpins to the famous tunnel, the streets of Monte-Carlo will carry a refined LV imprint.
Long regarded as Formula 1’s most glamorous and technically demanding event, the Monaco Grand Prix is a natural stage for Louis Vuitton’s artistry. As the brand takes on a central role for 2026, the partnership signals not only enhanced visibility but a continued blending of heritage, performance and prestige at the heart of the Principality.
