His Serene Highness Prince Albert paid a visit to the Ayrton Senna Institute in São Paulo, where he was warmly welcomed by Bianca Senna, CEO of Senna Brands, alongside Paula Lalli Senna, former Formula 1 driver Bruno Senna, and the Institute’s Vice President, Ewerton Fulini.
The Sovereign was in Brazil to mark the launch of the Latin American branch of his environmental foundation. During his visit, he signed an official replica of Ayrton Senna’s iconic “Monaco 1987” helmet — a symbolic piece recalling the Brazilian champion’s unforgettable connection with the Principality.
Prince Albert then toured a special exhibition dedicated to Senna’s deep ties with Monaco, highlighting moments from the legendary driver’s career that shaped both motorsport history and his enduring bond with the Principality.
The visit concluded with a presentation of the Projeto Senna, which showcases the Ayrton Senna Institute’s commitment to education and social development — values championed by the late Formula 1 icon and his sister, Viviane Senna-Lalli.
