Monte-Carlo Société des Bains de Mer has reported the strongest financial results in its history, underlining both the resilience of Monaco’s luxury economy and the enduring appeal of the Principality as a global destination for high-end tourism, gaming and lifestyle experiences…
The figures also highlight the extraordinary impact of Monaco’s major events calendar. Speaking to Monaco Info, SBM Chairman and Chief Executive Stéphane Valeri described the event as an exceptional success for the group, noting that revenues generated during Grand Prix weekend can be six to seven times higher than a normal trading period. He attributed part of the success to Formula 1’s growing popularity among affluent American visitors, while also highlighting the strong contribution made by the Historic Grand Prix earlier in the season.
The group announced revenues of €861 million for the financial year ending March 31, 2026, an increase of €93.5 million, or 12 percent, compared with the previous year. Growth was recorded across all sectors, with hotel revenues rising 11 percent to €443.1 million, gaming revenues surging 20 percent to €259.6 million, and rental income increasing four percent to €156.5 million.
Valeri credited the performance to a long-term strategy focused on operational excellence, investment and customer experience. Over the past several years, SBM has introduced new restaurant concepts, recruited leading hospitality professionals and continued the modernisation of flagship properties including Monte-Carlo Beach, Hôtel Hermitage and Hôtel de Paris.
One of the standout performances came from gaming activities, with table games recording growth of around 30 percent during the year. Valeri said the results demonstrate that Monte-Carlo’s casino business continues to have a strong future while attracting a younger international clientele.
The record revenue was accompanied by an even stronger rise in operating income, which increased by 16 percent, reflecting improved efficiency and management across the group.
Looking ahead, SBM is continuing a series of major investments. Renovation programmes at Hôtel Hermitage and Monte-Carlo Bay are progressing in phases, while plans are advancing for a flagship palace hotel in Courchevel, scheduled to open by Christmas 2027. In Monaco, preparations are also underway for the redevelopment of the Thermes Marins and Casino terraces district, one of the largest projects currently planned in the Principality.
Valeri also emphasised that employees would share in the company’s success through profit-sharing schemes, salary enhancements and additional social benefits, describing staff wellbeing as a key element of SBM’s long-term strategy.
The results reinforce SBM’s position as one of Monaco’s most important economic drivers and a central pillar of the Principality’s luxury tourism sector.
Image: Monaco Info