Monaco—the glitziest grid slot on the global luxury circuit—just played host to a showstopper that had nothing to do with lap times. Jaguar, long known for its classic British charm, has rolled out a jaw-dropping vision of its future: the Type 00. Forget tweed and walnut trim—this is Jaguar like you’ve never seen it before.
Unveiled as part of the brand’s dramatic rebranding, the Type 00 isn’t just a concept car, it’s a declaration. With a new logo, fresh design philosophy, and a palette borrowed from an art gallery rather than a car park, Jaguar is throwing the old playbook out the window and sketching a new one on a clean (and very glossy) slate. The Type 00 blends the poise of classic Jaguars with bold, monolithic forms and daring, futuristic detailing—like the lovechild of an E-Type and a sci-fi film prop.
After a head-turning stint as VIP shuttle during Paris Fashion Week—where it ferried A-listers between couture houses like Valentino and Loewe—the Type 00 made its next stop in Monaco, arguably the spiritual home of speed and excess. The setting? A floating terrace perched above the azure waters of the Côte d’Azur, just as the principality buzzed with activity for the Formula E Monaco E-Prix.
Finished in French Ultramarine, the same rich tone it wore in Paris, the Type 00 gleamed against the backdrop of superyachts, sea spray, and champagne flutes. As the city’s famous harbour hummed with the sounds of electric race cars prepping for the biggest E-Prix of the year, Jaguar quietly stole the show.
While the track action drew motorsport fans, Jaguar entertained a curated crowd of VIPs and media on its exclusive terrace, where guests got an up-close look at what could be the most radical concept the marque has ever produced. With its fashion-forward aesthetic and unashamedly bold styling, the Type 00 isn’t just a car—it’s a statement. Jaguar is back, and it’s not playing it safe.
In a town where the rarest of cars are practically background noise, the Type 00 managed to stand out. Monaco may have the fast cars and famous faces, but this weekend, it also had the future of British luxury—bold, blue, and impossible to ignore.
