Monaco bank CFM Indosuez has launched a major advertising campaign, in English. ‘Work Creates Wealth’ emphasises the impeccable credentials of Monaco’s largest bank, which employs more than 400, including a trading room of 40 people.

The bank was set up in 1922 by local businesses, and although it sees itself as primarily a wealth manager, the business element is a central part of the bank’s DNA. Today, about two-thirds of businesses in Monaco bank with CFM Indosuez.

The bank has grown quite significantly in recent years, Director-General Mathieu Ferragut says, and it was decided that now was a good time to launch the latest initiative.

One-third of CFM Indosuez clients are English speakers and the bank is using an English-language approach to increase their numbers and appeal to newcomers who may not know too much about the bank on arrival.

Mr Ferragut emphasises that there are many younger and dynamic businesspeople coming to the Principality who have local banking needs with an international reach.

It is also important for clients to know that there are managers available to address their needs beyond the usual range of digital services.

That CFM Indosuez is very much committed to its proactive approach is underlined by the fact that the bank is asking new employees to be fully bilingual.

“Throughout the value chain, we want people to be bilingual, in conversation and also in writing,” Mr Ferragut said.

CFM Indosuez evidently means business as it fully engages with its international English-speaking clientele.

PHOTO: Communications Director Magali Jacquet-Lagreze and CFM Indosuez Director-General Mathieu Ferragut with a copy of Monday’s Financial Times