Jean-Luc Biamonti, Deputy Chairman of Société des bains de mer, has welcomed the apparent rebound that’s bringing life back to Monaco’s main hotels and other operations.

Speaking on Thursday to French language newspaper Monaco Matin, Mr Biamonti said that SBM is placing itself to make the most of the economic recovery.

While the Grand Prix was a little disappointing in terms of business, “July is going to be good,” he said.

August is shaping up well in terms of bookings, and not only are more people returning but their spending is higher. “There is a desire to go out and have fun,” he said.

The rest of the year will not be without its challenges. The major global insurance convention of early September, the September Rendezvous, has been cancelled over coronavirus and travel complications.

SBM will try to stimulate business by launching Liberty Monte-Carlo, with a launch concert in the second week in September. In the spirit of SBM’s 150th birthday celebrations in 2013, during which Place du Casino was covered in turf, Liberté harvest will involve the planting of vines along the Avenue des Beaux-Arts and around One Monte-Carlo. Various wine-related events are planned.

Mr Biamonti expressed cautious optimism that the end of the year and the first quarter of 2022 will see continued improvement.

FILE PHOTO: Jean-Luc Biamonti Jack Brodie