For the first time, LUXE PACK Monaco, the grande dame of luxury packaging exhibitions, will reinforce its Grimaldi Forum show later this year with a digital platform, the organisers say.

Set to launch in November, the new platform, dubbed My LUXE PACK Monaco, was developed to provide exhibitors and visitors with a broader experience beyond the three-day show.

“We aim to enrich the offer of the physical event and guarantee our exhibitors optimum visibility in Monaco, but also among the global LUXE PACK community, including those from our New York, Shanghai and Los Angeles exhibitions,” show organiser Idice said.

The platform will allow those brand executives not able to travel to the show this year due to the health crisis (but also those who visit the show only every few years) to access a wealth of information on exhibiting suppliers. But My LUXE PACK Monaco will also be a tool for those attending the Monaco show to better prepare for their visit, allowing them to contact their suppliers, book appointments and preview the latest innovations.

Exhibitors, meanwhile, will have access to a secure messaging service to set up meetings, be they physical or virtual, and be able to track their activity on the show floor. 

Also of note, for the first time, the three-day conference program in Monaco will be available in replay after the show.

“This new platform will be an inspirational tool to generate personalised recommendations when it comes to suppliers, innovations and conferences depending on each visitor’s priorities,” Idice said.

Like the physical event, My LUXE PACK Monaco will be accessible to visitors who pre-register before the show opens on November 30th. The platform is free of charge and will be open from November through the end of the year.

The 34th edition of LUXE PACK Monaco is being held from November 30 to December 2.

ORIGINAL SOURCE: Luxe Pack PHOTO: A previous Luxe Pack event Grimaldi Forum