With more than 40 years of experience in the media, entertainment, brand and content sectors, Fabrice Larue will bring his expertise to the Monte-Carlo Société des Bains de Mer Group, SBM said on Monday, February 20.

His career spans 10 years in the press, nine years in radio, notably as Managing Director of Radio Nostalgie and Vice-President and Managing Director of Génération Expertise Média (GEM – the advertising agency of Radio Monte-Carlo and Radio Nostalgie).

He then headed the media subsidiary of the LVMH Group, specialising in economic and financial information (La Tribune, Investir, Radio Classique, Salon des Entrepreneurs, etc.). For more than 22 years. With his company FLCP, Fabrice Larue created Newen, today a subsidiary of TF1, the first French audiovisual production company.

He has contributed to the creation of French brands internationally such as the Braquo and Versailles series, Plus Belle La Vie, among others. Fabrice Larue was elevated to the rank of Officer of the Legion of Honour in March 2014.

ORIGINAL SOURCE & PHOTO: Monte-Carlo Société des Bains de Mer