Monte-Carlo Société des Bains de Mer has appointed a new Marketing and Digital Director as part of the Group’s reorganisation strategy.

Julien Munoz took office on Tuesday, May 2. He had extensive experience at Disneyland Paris, where he was Director of Operations in 2005, to then move on to the position of Director of Sales and Marketing. Based in Dubai since 2016, he led the sales and marketing strategy of the Dubai Parks & Resort amusement park. In 2017, he joined the Etisalat Digital group, the commercial brand of the incumbent operator of telecommunications in the United Arab Emirates, as Director of Digital Strategy Projects in connection with Dubai Expo 2020.

From 2020 he held the position of Sales and Marketing Director for Europe, the Middle East and Africa within the Radisson Group.

Julien Munoz’s mission is to pursue and develop a marketing and digital strategy that will strengthen the Group’s ambitions internationally and in the Principality, SBM said in a press statement.