Amid growing geopolitical uncertainty and renewed tension over US tariffs, Monaco is positioning itself as a stable, secure and luxurious haven for American travellers…
While political turbulence continues to rattle global markets, the Principality is doubling down on efforts to strengthen its appeal to US visitors — a crucial market both in volume and value.
The Direction du Tourisme et des Congrès (DTC) has just completed a major promotional mission in the United States, marking a return to the West Coast for the first time in several years. From Los Angeles to New York, Monaco’s top hotels — including SBM, Hôtel Hermitage, Fairmont Monte Carlo, Hôtel Metropole and Le Méridien Beach Plaza — met with leading luxury travel agents in a targeted charm offensive that showcased Monaco as the ultimate escape in uncertain times.
Speaking to Monaco Info, Tourism Director Guy Antognelli said the timing was deliberate: “There’s no better moment to remind our American friends that Monaco offers something truly rare — peace of mind, paired with unparalleled experience.”
Despite macroeconomic jitters and the looming spectre of political change in the US, bookings from American travellers remain strong, particularly in the luxury segment. Some agents even reported a 10% uptick compared to last year. The Principality’s high-profile campaigns — including a striking Times Square takeover — have played a key role in keeping Monaco top of mind.
With new summer flights to Nice from Washington and Philadelphia, and interest from travel professionals showing no signs of slowing, Monaco is not just holding its position — it’s gaining ground. In a volatile world, the message is clear: Monaco is open, ready, and unlike anywhere else.
