Tourism officials in Monaco have struck an optimistic tone after unveiling their latest figures and outlook for the sector.
At a gathering held at the Monte-Carlo Bay Hotel & Resort, the Directorate of Tourism and Congresses (DTC) brought together industry professionals for its annual “Review and Perspectives” presentation, highlighting another strong year for the Principality.
According to the DTC, Monaco welcomed more than 6.5 million visitors in 2025, generating around 500,000 hotel nights—figures that underline the destination’s continued appeal. Early data for 2026 suggests this upward trend is set to continue, reinforcing confidence across the sector.
During the event, DTC Director Guy Antonelli outlined the organisation’s strategy for the year ahead. Central to the plan is the launch of a new international marketing campaign aimed at further elevating Monaco’s global profile.
The campaign will carry the slogan “Monaco, everything at once. Monaco, where everything happens,” positioning the destination as a place that offers a concentrated blend of experiences in a single location.