The legendary Circuit Paul Ricard thundered into life on Saturday, as BPM Exclusive — the luxury automotive arm of the Monaco-linked BPM Group — staged the third edition of the Paul Ricard Experience, an all-out celebration of speed, craftsmanship and innovation.
More than 650 guests, including collectors, media, and industry insiders, gathered for a day that blended supercar spectacle with Monaco sophistication. Founded by former racing driver Patrick Bornhauser, BPM Exclusive represents fifteen of the world’s most coveted marques — from Ferrari and McLaren to Rolls-Royce, Pagani and Mercedes-Benz.
This year’s headline moment came with the world debut of the Pagani Huayra R Evo Roadster, joined by the Ferrari 599XX and McLaren Artura Trophy in a display that left the paddock spellbound.
The Principality’s presence was unmistakable. Offroad Club Monaco, ProTech Monte-Carlo, Radio Monaco, Stajvelo and many Monaco medias all played starring roles, bringing a distinct Monégasque flair to the event. Guests jumped behind the wheel for road, track and off-road sessions, the latter led by Massimiliano Mordenti and his team at Offroad Club Monaco, featuring two Mercedes-Benz G-Class 4×4²s — one running entirely on bioethanol.
“It’s not just about power — it’s about passion with purpose,” said Guido Giovannelli, Director of BPM Exclusive. “Performance today means precision, innovation, and respect for the planet.”
Formula 1 driver Oliver Bearman, alongside Bruno Senna and Francesco Castellacci, added racing pedigree to the festivities before a final parade of over 100 cars brought the day to a close.
More than a showcase of supercars, the Paul Ricard Experience reaffirmed Monaco’s place at the crossroads of performance and progress — where luxury meets conscience, and passion is always in motion.
