Swaine, the world’s oldest luxury brand, born in London in 1750, has a pop-up presence at the Monaco Yacht Club from Wednesday, October 1 until Friday, October 3.

Yvonne Bernhardt, President of the British Association of Monaco, welcomed Swaine’s Director of Brand Development, Monty Lowry Corry, to the Monaco Yacht Club on Wednesday, October 1.

At its London workshops, Swaine produces leather goods and other fine accessories to a standard of workmanship that can be best described in one word: superlative.

It is no accident that Swaine should choose Monaco to extend its brand awareness. Only the very best will do.

Monty Lowry Corry, Director of Brand at Swaine, commented:

“We are deeply honoured to present Swaine at the Monaco Yacht Club in an exclusive three-day showcase. As one of the world’s most distinguished institutions of heritage and refinement, it is a privilege to be recognised among their esteemed members and a testament to the originality and craftsmanship at the heart of Swaine. We look forward to sharing the artistry of our house with an audience who truly understands the meaning of legacy, distinction and bespoke elegance.”

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Monty Lowry Corry, Director of Brand for Swaine, and Yvonne Bernhardt, at the opening of the Swaine pop-up in the boutique at Yacht Club de Monaco

https://bam-monaco.org