Ferrari enthusiasts in the Principality now have a new destination to indulge their passion. BPM Exclusive has officially unveiled a state-of-the-art workshop and a certified pre-owned showroom, expanding the Scuderia Monte-Carlo experience across more than 1,300 square metres in Fontvieille. The new facilities, presented to the press on Friday, September 12, are spread across two addresses: a modern workshop on Avenue Albert II and a dedicated Ferrari Approved showroom on Rue du Gabian. While the historic dealership on Avenue Princesse Grace continues to house new models, this latest addition consolidates after-sales and heritage services in one sleek, immersive setting.
Replacing the former pre-owned site on Rue du Gabian, the new complex has been designed not only for servicing and sales but also as a meeting point for Ferrari culture. The workshop is equipped to handle everything from the latest hybrids to historic classics, with Ferrari-trained technicians providing precision maintenance, diagnostics and restoration using only official parts. “These new spaces are more than a workshop – they are a living showcase of Ferrari excellence,” said Guido Giovannelli, Director of BPM Exclusive, emphasising the group’s decision to keep all its services firmly rooted in Monaco. Beyond maintenance, the venue will host presentations, lifestyle events and screenings of major motorsport competitions, including the 24 Hours of Le Mans and Formula 1 Grands Prix.
To mark the opening, BPM Exclusive is staging a special exhibition of 21 Ferrari models throughout September. Highlights range from timeless legends such as the Ferrari 250 GT Boano, Testarossa and Daytona 365 GTB4, to contemporary icons including the SF90 Stradale, 296 GTS, Monza SP2, 12 Cilindri and Roma Spider. Each car tells its own story. “The Ferrari Testarossa takes us straight back to Miami Vice, the 250 GT evokes the Mille Miglia, while the 599 GTO remains for me the ultimate Ferrari, blending innovation and performance,” Giovannelli noted.
The exhibition is open to the public until Tuesday, September 30, from 9:00 to 19:00. (closed midday 12:00–14:00), split between the Atelier on Avenue Albert II and the showroom on Rue du Gabian. With this launch, BPM Exclusive reaffirms Monaco’s status as a global hotspot for Ferrari culture, blending automotive excellence with luxury lifestyle in true Scuderia Monte-Carlo fashion.
