AS Monaco has entered a new premium partnership with LMDV Hospitality, the Italian luxury hospitality group behind the celebrated Twiga brand. The agreement, running until 2028, will also highlight Acqua Fiuggi, the historic Italian mineral water label acquired by LMDV Capital in 2024.
Under the deal, Twiga branding will feature on AS Monaco’s professional training kits, as well as around the Performance Centre and in VIP areas at the Stade Louis-II. Acqua Fiuggi will appear on the jerseys of the club’s amateur teams, with its bottles served at press conferences and in hospitality spaces during home fixtures.
LMDV Hospitality operates a portfolio of high-end restaurants, club-lounges, and lifestyle venues across Europe, combining fine dining with exclusive entertainment. Twiga is a recognised name in destinations including Monte-Carlo, Versilia, Baia Beniamin, and Porto Cervo.
The group was created from the merger of Triple Sea Food and Twiga. Since 2022, Triple Sea Food has launched restaurants such as Vesta, Casa Fiori Chiari, and Trattoria del Ciumbia, expanding from Milan to prestigious destinations like Portofino and Marina di Pietrasanta. The February 2025 acquisition of Twiga added over 650 employees to the business, cementing its ambition to become a global leader in hospitality.
The partnership with AS Monaco will run for three seasons, linking two leading names in the Principality known for excellence and international reach.
