In Monaco’s unique ecosystem—where 100,000 people pass through daily despite a native population of fewer than 10,000—the role of strategic attractiveness is vital…
At the heart of this effort is Monaco Private Label (MPL), a government-backed initiative bringing together a global network of high-level investors, entrepreneurs and decision-makers from over 60 countries. Designed to build trust and encourage long-term connections with Monaco, the MPL supports the Principality’s international reputation as a hub of excellence in culture, philanthropy and innovation.
Two recent events reflect MPL’s targeted approach. During the Monaco Grand Prix in May, a discreet philanthropic gathering welcomed around 50 members from Monaco, Hong Kong, the UAE, the US, Switzerland and Argentina. Hosted by Murat Vargi, the evening raised funds for the Princess Charlene of Monaco Foundation and Amis du Liban, supporting projects in Lebanon and Cambodia. The occasion fostered deeper ties within the MPL network and affirmed its commitment to purposeful engagement.
Meanwhile in London, MPL—working with the Monaco Economic Board, AMAF, Monte-Carlo SBM and the Monte-Carlo Opera—organised a cultural-economic mission focused on a co-production of Faust. Events included a breakfast briefing with top financial advisors at the Monaco Embassy, and a private dinner at the Royal Opera House. Both highlighted Monaco’s creative reach and economic potential.
As Ambassador Evelyne Genta noted, “We show that Monaco is more than a place of exception—it’s a platform for creativity, culture and commitment.” Chloé Boscagli, who leads the MPL initiative, added: “These exclusive, intimate formats allow us to connect with future residents and investors at the right time and in the right way—aligning with Monaco’s values and strengths.”
With MPL, Monaco’s soft power is elegantly on display.
