Monaco Legend Group marked a major milestone on June 5, 2025, with the successful completion of its first-ever auction in Switzerland…
Held at the elegant Villa Principe Leopoldo in Lugano, the Exclusive Timepieces sale totalled an impressive CHF 8 million, with 94.5% of lots sold, demonstrating the group’s growing international reach and influence in the high-end watch market.
The tightly curated catalogue featured over 150 rare and exceptional watches, from important vintage icons to neo-vintage rarities and independent creations. Competitive bidding across all channels confirmed collectors’ strong appetite for well-documented and high-quality timepieces.
“This was a landmark event for Monaco Legend Group,” said Co-Chairman Davide Parmegiani. “Bringing our auction to Switzerland for the first time, we focused on exceptional watches that represent quality, rarity, and historical interest. The response was outstanding.”
Leading the results was Lot 166, a unique Patek Philippe reference 3448 in white gold with enamel dial and Breguet numerals, which achieved CHF 2,180,000. Other strong performers included a Cartier-signed Audemars Piguet chronograph in yellow gold (Lot 118, CHF 350,000), a rare white gold Audemars Piguet annual calendar moonphase (Lot 113, CHF 331,250), and a tropical-dial Patek Philippe reference 1463 retailed by Beyer-Zürich (Lot 146, CHF 237,500).
The sale also featured standout private collections, including the Adam Victor Collection and the Fulginiti Neovintage Collection.
“We are proud to have delivered an auction with substance, personality, and a collector-driven focus,” said Claude Cohen, Co-Chairman. “Lugano was just the beginning.”
