The Riviera just got a little more fashionable. Monte-Carlo Beach has unveiled a surprise summer makeover courtesy of a new partnership with French fashion house Jacquemus, bringing a bold dose of Mediterranean chic to Monaco’s storied seaside retreat.
The collaboration, kept tightly under wraps until launch, reimagines the iconic Monte-Carlo Beach Club in the brand’s unmistakable palette: banana yellow, coconut milk white, and crisp black stripes. From the sunbeds on the legendary pier to the parasols and cushions of the Pool Café, the look is pure Jacquemus — playful, elegant, and sun-drenched.
The partnership doesn’t stop at aesthetics. Jacquemus has also opened two exclusive boutiques within the Beach Club, offering a curated taste of the designer’s world. Think Matisse sketches, Provençal flair, and touches of Parisian minimalism — an immersive experience more lifestyle than retail. It’s less shop, more showroom-meets-summer-house.
This move is the latest in Monte-Carlo Beach’s quiet evolution. Recent updates include the launch of Michelin-starred Elsa, new padel courts, and a string of upcoming culinary openings. But this latest fashion-forward chapter may be its most stylish yet, underscoring a renewed commitment to Riviera glamour with a modern twist.
Inspired by Jacquemus’ Spring 2025 “La Croisière” collection, the collaboration runs through October 7. Whether you’re lounging on a striped towel, sipping something chilled at the Pool Café, or just pretending to shop while Instagramming the parasols, the message is clear: the Monaco glow-up is in full swing.
