On Thursday 6 February, Monaco City Council unveiled its new approach to public billboards at a press conference hosted by Mayor Georges Marsan and Georges Gambarini, City Councillor and Delegate for Billboards and Advertising…
As you may have already noticed, more and more traditional billboards are being removed from the streets of Monaco. Last week, exactly 17 paper billboards disappeared. And for what reasons? Quite simply because over the last few years, the Service de l’Affichage et de la Publicité (Display and Advertising Department) has been gradually replacing paper billboards with digital solutions, in particular LED screens. The aim of this transition is to reduce the city’s carbon footprint while improving the aesthetics of the urban environment.
Mayor Georges Marsan took the opportunity to reiterate that ‘the harmonious integration of billboards into the urban landscape is a priority’. He also stressed the importance of limiting the excessive brightness of advertising hoardings, directing future acquisitions towards energy-efficient LED models.
Less polluting, but still serving the economy
While the Town Hall’s objective is always to come up with improvements for Monaco, it is without forgetting that advertising is a key element in the local economy. That’s why Georges Gambarini went on to highlight the primary function of these billboards : their strategic role in promoting local dynamism. He said : ‘Billboard advertising is an essential medium that helps to balance the community’s budget. The revenue generated enables us to finance many day-to-day projects and support local economic activity.
This enables the town council to reconcile its ecological objectives with its budgetary imperatives, while offering residents a more pleasant living environment.
@ Mairie de Monaco
