AS Monaco and APM Monaco have announced the extension of their partnership for another two seasons, continuing their collaboration until 2026.
APM Monaco, a leading name in the chic fashion jewellery market, has been a main partner of the Principality’s club since 2023 and will maintain its prominent presence on the front of the professional team’s match shirts during the French Ligue 1 championship.
Building on initiatives launched last season, such as the “Bijou du mois by APM Monaco” and various photo and video shoots, the partnership aims to further strengthen the connection between their communities and promote the image of both the Principality and the brand.
This season is particularly special, marking the club’s centenary celebrations. To commemorate this milestone, a variety of activities will be organised for the public at Stade Louis-II, including opportunities to win APM Monaco jewellery, enhancing the experience for Monaco supporters and deepening their engagement with the brand.
APM Monaco will also continue to invite its numerous influencers and ambassadors, helping to grow the ‘Rouge et Blanc’ fan base. With the Principality side’s substantial social media following of 25 million, the partnership is set to support the growth and visibility of the APM Monaco brand over the next two seasons.
Commenting on the extension of this local collaboration, APM Monaco CEO Philippe Prette said “as a Monegasque brand, we are delighted to continue our collaboration with AS Monaco. With this partnership, we are proud to highlight our Monegasque origins and contribute to the image of the Principality.”
